Extending your sales territory
Enjoy turnkey management of your pop-up stores and boutiques.
Our expert retail teams optimise your presence at your distribution sites, and manage your retail projects, whether they be permanent or temporary.
A simple solution to improve your retail presence
Reap the rewards of a responsive sales force, able to intervene either permanently or on a one-off basis at the point of sale of your products.
Two retail strategies to respond to your needs:
- Permanent teams: to set up, represent, and sell your brand, with operational management conducted by Magnitude.
- One-off teams: trained and managed to work on your retail projects rapidly and with agility.
The advantage of magnitude
To save you time, our experts create permanent boutiques, install pop-up stores, pop-up corner shops, and shop-in-shops. Turnkey management: sales management and promotions, optimising merchandising, managing sales teams.
1. What is retail management?
Retail management consists of optimising your brand’s sales spaces, at distributors and promotional sites, to ensure they perfectly reflect your brand identity.
Retail has undergone major changes in recent years, particularly since COVID-19, when on-line sales largely outperformed.
Your brand and, in particular, your stores, must react to this new context.
Retail management helps sales forces to more easily manage the entire sales process, from planning implementation to defining categories and assortment, preparing planograms, calculating orders, printing price labels, etc.
You can delegate retail management to a provider like Magnitude, who takes on the entire process, from A to Z.
2. Retail management in a few simple steps
Retail management starts with planning your space, your ranges, and your signage.
The first step is to manage the space. This is directly linked to the optimal layout of equipment and categories in the store.
Several essential layout rules must be respected such as shelf layout according to client behaviour and their pathway within the store. The most appropriate sales sites are known as “hot spots”.
This is followed by managing the ranges and assortments and their placement according to specific categories. This facilitates stock management and allows for better flexibility if needed.
Finally, signage plays a key role in retail sales. It can provide information on pricing, promotional events, or product information, all of which facilitate conversion to sales.
3. What are the main benefits of retail management?
Retail management can increase turnover, facilitate stock management, accelerate the process of opening and reorganising new stores, and can respond effectively to local assortment needs.
In addition, it is possible to optimise warehouse management directly in the sales area through automation tools and the analysis of front-line data.
Magnitude provides responsive sales forces, able to intervene either permanently or on an on-off basis in your distribution sites.
4. What are good retail management practices?
For retail management to really be effective, it is not enough to give your sales teams two or three pieces of guidance. Here are some good practices to implement:
- To use retail management to your advantage, it is essential to recruit and train a retail manager to supervise your sales teams within the store.
- Tools can help you maintain control over the space available in the store as well as the products displayed with sales information. Once this information is recorded, with a simple click you can launch the restock of a sales zone and optimise your retail space.
- Remember you can delegate this part: experts offer turnkey solutions to save you time. You will then improve your skills in this complex area with the expertise and knowledge of an expert.
5. Is retail management really effective?
Retail management is crucial in today’s front-line sales process.
Influencing and understanding client behaviour to ensure their satisfaction and loyalty has become a major challenge for the growth and viability of your brand.
Retail management is a key tool and is relatively simple to put in place, especially when you delegate it to specialised professionals in the field.
The retail managers we train at Magnitude work hand-in-hand with your sales teams and supervise the day-to-day details.
