Promoting sales acceleration
Our experts develop an efficient strategy to present your products and generate consumer interest in your brand.
Your sales reps reach out to clients through promotional events aligned with your marketing strategy and sales objectives.
A flexible and responsive sales solution
You will benefit from a responsive sales force, deployed in strategic promotional zones, improving the drive-to-store and the promotion.
Two sales activation strategies to respond to your needs:
- Promotional teams: sales experts are recruited and trained to roll-out your promotional campaigns and draw attention to your products at the point of sale.
- Brand ambassadors: promoters to ensure in-store training for your distributors’ teams.
The advantage of magnitude
We manage the roll-out of your sales activation campaigns as well as product demonstrations and experiential events on the ground through your sales teams.
These sales teams are trained in marketing techniques including sales consultancy, additional sales, push-sales, and sampling.
1. What is sales activation?
Sales activation enables you to create a special, personalised connection between your product and the client.
Authentically affirming your brand and your policy within your store, your presenters and sales staff bring your expertise and values directly to clients at the point of sale.
They become in-store ambassadors of your products, offering shoppers the experience that will push them to buy and become loyal to your brand.
2. How can sales activation be set up?
Your provider directly manages the roll-out of your activation campaigns, as well as product demonstrations and experiential events on the ground through your sales teams.
These sales teams are trained in marketing techniques including sales advice, additional sales, push-sales, and sampling.
Providers such as Magnitude offer different types of support, including:
- Presentation teams: sales experts recruited and trained to run your promotional campaigns and draw attention to your products at the point of sale.
- Brand ambassadors: promoters to conduct in-store training for your distributors’ sales teams.
3. What are the main benefits of sales activation?
Sales activation is a flexible and responsive solution to accelerating sales.
It helps you promote a new product and optimise the acceleration of sales through the front-line presence of your sales teams.
The responsive roll-out of these sales forces in strategic promotional areas, also improves the drive-to-store and general promotional work, strengthening the connection with your clients.
All this obviously has a solid impact on increasing your sales, but also on the perception your clients have of your brand.
4. What are good sales activation practices?
The main objective of your sales force is to introduce your products and pique consumers’ interest in your brand.
Sales forces should be deployed according to a very precise programme (dates, days, places).
In contact with clients, your sales people present promotional events aligned with your marketing strategy and sales objectives. This is referred to as marketing and strategic alignment.
Remember that sales activation strategies are most successful when they question the process, facilitate communication, and promote an environment of understanding and mutual respect.
Magnitude manages events, sales forces, and the sales mechanism for you, as well as the drive-to-store.
5. Is sales activation really effective?
All sales professionals want to contribute towards the growth of their company. But there can be tensions between the various departments within a company.
Implementing sales activation levers will not only have a direct impact on your sales, it will serve to galvanise your troops and create team spirit and cohesion between your sales teams and your strategic departments.
“More than 75% of companies who implement a sales activation strategy see sales rise.”
Source: State of Sales Enablement 2018
