A front-line team that reflects you
Our training and recruitment experts work to create a team in your image, with the interpersonal skills that reflect you.
Driving up sales, your external team is the personification of your brand in distribution networks, backing up your sales teams. They can also enable you to conquer new markets.
A flexible sales solution
Reap the benefits of a modern, innovative, tailor-made strategy to reinforce your sales teams and increase your commercial capacity.
Three outsourced sales strategies to respond to your needs:
- The permanent sales force: sales teams dedicated to your brand over the long term.
- The Commando sales force: sales teams over a short period or to back up a one-off operation.
- The shared sales force: sales teams created or shared with a brand, to increase your visibility at reduced cost.
The advantage of magnitude in outsourced sales
Working alongside you, our experts manage the operation from A to Z: recruitment, training, deployment at sales points, and continuous improvement of results. Our one and only priority is your satisfaction … and your sales!
1. What is sales force outsourcing?
Sales force outsourcing is a sales force supplied by a service provider to a company which doesn’t want to or cannot develop their own internal sales force. They can also work to back up existing sales teams.
The teams can work on one-off operations or be involved over the long term.
Outsourced sales teams live and breathe the brand in your distribution networks and drive up sales. They can also enable you to conquer new markets.
2. How is an outsourced sales force set up?
Before turning to sales force outsourcing, the first step is to make sure your project is well-structured. Review your objectives, your needs, and what you expect of future partners.
The second step is to recruit, train, and support the outsourced sales teams. Successful recruitment means defining the profile of sales people both in terms of their knowledge and their interpersonal skills, then selecting relevant profiles through a standard but fast and efficient HR procedure.
Particular attention must then be paid to training. The outsourced sales team must be perfectly au fait with your strategy, sales process, products, services, and the identity of the brand they will be representing to your clients. This is key, because the success of your sales depends on these individuals. It requires expertise in recruitment and training, using tried-and-tested methods.
The final step involves deploying your outsourced sales force on the ground and, of course, supporting them throughout the process. Remember, this is first and foremost a partnership, which is why you must interact and create connections with these new sales reps, and guide them towards their objectives.
3. What are the main benefits of sales force outsourcing?
Outsourcing can help you sustainably develop the effectiveness of your sales, but can also help you track your sales performance on a daily basis.
A SPECIALISED SALES FORCE
One of the major benefits of outsourcing sales is that you have a perfectly operational sales team within the optimum time scale. A team which is trained, specialised and fully immersed in your corporate identity. This reinforces and accelerates the commercial success of your company.
GREAT FLEXIBILITY
Benefit from a modern, innovative, tailor-made strategy to reinforce your sales teams and increase your commercial capacity. Rest easy in the knowledge that your provider can rapidly mobilise a professional sales force, perfectly suited to your needs and your brand image. Initially, the strategy can be tested on a small scale to convince internal marketing, sales, and management teams of its relevance and effectiveness.
A PROFITABLE INITIATIVE
Successful sales outsourcing should enable you to improve profitability and develop sales, in your existing distribution networks or by conquering new markets. You can choose the size and length of time of your outsourcing strategy. You should never lose sight of the objective of increasing sales, to draw down benefits and make the operational profitable. Measuring results is critical.
4. What are good practices in sales force outsourcing?
When it comes to conquering new markets or launching a new product, sales force outsourcing is a precious aid to increase scalability and flexibility.
- Take the time to prepare your project in advance.
- Define your objectives and the specific sales methods you want to use.
- Have a perfect understanding of your brand, your clients, their needs, and any obstacles in your path.
- Set a budget in line with your objectives and what you are really prepared to invest.
- Support and communicate with your new sales forces and staff as they work.
5. Is sales force outsourcing really effective?
Whether it be in terms of accessing new specialised markets, launching a new product, increasing your sales capacity, or improving your presence and relations at the point of sale, sales outsourcing is a formidable tool in your marketing tool kit. In a context where the expectations of informed and all-digital consumers are growing, the lived experience at points of sale contributes towards differentiating your brand from its competitors and creating consumer preference. What’s more, it can be put into place quickly, with a responsible external partner, for an initial test before a more ambitious roll-out.
